About Us:

 Mutlu Akü, a subsidiary of Mutlu Holding Anonim Şirketi, has been a pioneering force in the lead-acid battery industry since 1945. With our manufacturing and recycling facilities based in Istanbul and Gediz, Turkey, we have established ourselves as leaders in quality product innovation and technological advancements, supported by a robust local and international market presence. As we continue on our trajectory of growth and sustainability, we are seeking Digital Marketing and Communication Specialist.

 Job Description:

• Accountable for delivery of the digital marketing agenda and all digital activities across local and global markets in line with companys’ strategy,
• Be the ‘go to’ digital expert for the marketing team in topics such as: Search Engine Optimisation, CMS, Google Analytics, Google Adwords, GDN, digital media planning/purchasing and performance tracking,
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs),
• Lead the social communication content (videos, posts, banners etc) & calendar for the all brands & company,
• Monitor and manage ATL/BTL, all digital and communication processes with follow up KPI’s,

• Prepare and execute annual communication plan for all brands/sales channels according to channels needs and market dynamics,

• Develop appropriate influencer projects, set up local/global digital campaigns and evaluate digital opportunities for local and global markets,

• Manage, control and update Mutlu Brands’ digital assets, e.g. Website, Battery Finder & Dealer Finder, Chatbot tools as well as work together with relevant team members to manage social media accounts,

• Support to develop a web communications plan including site design, brand assurance & visitor acquisition,

• Support to provide digital customer/consumer habits and new trends including expert advice how to maximise the digital agenda,

• Managing and leading relationships with web developers/designers as well as digital, social media, performance & digital media planning and purchasing agencies.

Qualifications:

• University degree in Business Administration, Economics, Communication, Engineering, Digital Marketing or related sciences,

• Expertise in media purchasing and planning, orchestrate agencies and all functions according to annual strategic plan,

• At least 4 years of experience in digital marketing and communication with focus on digital tools, social media, content management, corporate communication,

• Search, Display, Facebook, Affiliate, Programmatic etc. knowledgeable in the management of all digital advertising channels,

• Good knowledge of web analytics tools such as Google Analytics, Search Console, WebTrends etc.

• Deep expertise in Facebook Business Manager, Google&Youtube Ads, SEO, SEM etc.

• Able to use Photoshop, Adobe Illustrator programs and able to produce GIF contents and animations is a plus,

• Very good knowledge of MS Excel and other MS Office applications,

• Fluent in English; good communication, presentation and writing skills ,

• Result oriented with strong organizational and planning skills,

• Cross functional and team working skills,

• Creative and analytical thinking,

• No military obligation for male candidates,

• Located in Istanbul Asian side or living in near Tuzla-Gebze. 

Why Join Us?

Mutlu Akü offers the chance to be part of an industry-leading company that is not only dedicated to technological innovation but also to environmental sustainability and social responsibility.

Mutlu Akü is an equal opportunity employer committed to diversity and inclusion in the workplace.